Leo Martin
Head of Growth
Paid ads and SEO are not competitors. They solve different problems on different timelines.
When ads make sense
If you need leads now, for a launch or a new location, ads give you traffic from day one. Track cost per lead, not cost per click.
When SEO wins
SEO takes three to six months to show results, but the traffic it brings keeps coming without paying for every visit. For most service businesses, it becomes the cheapest source of clients over time.
