Web design & growth studio

Brightpath Coaching

Web design & growth studio

Brightpath Coaching

A personal brand site and lead magnet funnel for an executive coach.

A personal brand site and lead magnet funnel for an executive coach.

A personal brand site and lead magnet funnel for an executive coach.

Client

Brightpath Coaching

Industry

Coaching

Services

Web Design, Email Marketing

Year

2026

01 — The challenge

Brightpath relied entirely on referrals. Their site did not explain the offer, and there was no way to capture interest from people not ready to book.

02 — Our approach

02 — Our approach

We clarified the coaching programmes, built a personal brand site around the founder, and added a lead magnet with an automated email sequence.

We clarified the coaching programmes, built a personal brand site around the founder, and added a lead magnet with an automated email sequence.

We clarified the coaching programmes, built a personal brand site around the founder, and added a lead magnet with an automated email sequence.

03 — The results

1,900

1,900

1,900

New email subscribers

+60%

+60%

+60%

Discovery calls booked

The email list grew to over 1,200 subscribers in four months, and a steady share of discovery calls now comes from the site rather than word of mouth.

“

I stopped chasing clients. Now they find me, read my guide and book a call.

I stopped chasing clients. Now they find me, read my guide and book a call.

I stopped chasing clients. Now they find me, read my guide and book a call.

Sarah Okafor, Executive Coach

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Northwave

More visibility. More calls.
More clients.

Northwave

More visibility. More calls.
More clients.

Northwave

More visibility. More calls.
More clients.

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