Web design & growth studio

Halden & Co.

Web design & growth studio

Halden & Co.

A sharper brand and website for a boutique law firm moving upmarket.

A sharper brand and website for a boutique law firm moving upmarket.

A sharper brand and website for a boutique law firm moving upmarket.

Client

Halden & Co.

Industry

Legal

Services

Branding, Web Design

Year

2026

01 — The challenge

Halden & Co. wanted to win larger corporate clients, but their brand still looked like a solo practice. Prospects compared them on price instead of expertise.

02 — Our approach

02 — Our approach

We started with positioning: three practice areas, one clear promise. Then a new identity and a website built around detailed expertise pages and case results.

We started with positioning: three practice areas, one clear promise. Then a new identity and a website built around detailed expertise pages and case results.

We started with positioning: three practice areas, one clear promise. Then a new identity and a website built around detailed expertise pages and case results.

03 — The results

48

48

48

Qualified leads per month

-35%

-35%

-35%

Time to close a new client

The firm now receives around 48 qualified enquiries a month, and partners report shorter sales cycles because prospects arrive already convinced.

“

We finally look like the firm we are. Better clients reach out, and they arrive already convinced.

We finally look like the firm we are. Better clients reach out, and they arrive already convinced.

We finally look like the firm we are. Better clients reach out, and they arrive already convinced.

Claire Halden, Managing Partner

Get a free design preview

See your new website before you commit

Get a free design preview

See your new website before you commit

Get a free design preview

See your new website before you commit

Northwave

More visibility. More calls. More clients.

Northwave

More visibility. More calls. More clients.

Northwave

More visibility. More calls. More clients.

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